Brand Guidelines

EPS

EPS files are more robust and higher quality than JPG files. An EPS file contains vector information, which means you can make it as big or small as you like without compromising print quality. It is the standard file format used by professional printers and the file you will need if you want to produce professional-grade print materials.

Opening an EPS requires certain software, so you may not be able to view your EPS onscreen. Adobe Illustrator, Macromedia Freehand, Corel Draw and Hallogram HiJaak are common programs used to open and edit an EPS vector file. To display but not edit an EPS vector file, you can use Microsoft Word (Insert Picture From File) and/or Microsoft Publisher (Insert Picture From File, although not all types of EPS are supported).

JPG

A JPG is a compressed image file most suitable for use with your laser printer and/or on the internet. A JPG is a much smaller resolution file than an EPS and cannot be enlarged without losing detail. Therefore it is best to print a JPG at its original size only. It should not be used for professionally printed materials, as it may appear blurred or jagged.