Brand Guidelines - Frequently Asked Questions

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Frequently Asked Questions

Browse questions frequently asked Brand Guidelines.

Creating print material

Common FAQs

Q: Does your master logo have a maximum or minimum size?

Answer:

Logo size

The logo can be used at any size depending on the application and material. As a general guide, the suggested size for A4 leaflets is 65mm in width. The logo can be sized up proportionally for larger sizes:

A5 - 50mm
A4 - 65mm
A3 - 90mm
A2 - 130mm
A1 - 185mm

Minimum master logo size

The master logo should never be reproduced smaller than 35mm in width.

Q: Does the stacked logo have a minimum size?

Q: Can the shape of the logo be changed?

Q: Why have two main colours been selected for the Alzheimer’s Society logo?

Q: What should we do with our existing materials now that the new branding has come into force?

Q: When should we start producing materials in the new style?

Q: When should we change our signage?

Q: How can we get help and advice in using the new brand guidelines?

Q: Will you be producing awareness raising materials in the new branding?

Q: Are new display items available?