Brand Guidelines

Alzheimer's Society logo is the clearest representation of our brand. It is optimistic, bright, clean and approachable and should be used on all materials across the Society.

We have put together some simple guidelines on how to use our logos and you can also download all of the logos as well as the Fundraising Standards boards logo which should be used on all fundraising material.  We have also created a logo and some guidelines for individual fundraisers, or groups of individual fundraisers, to use on materials they are producing to support their fundraising activities.

For more information about brand hierarchy and sub brands see our brand hierarchy page.