Brand Guidelines

To create visual materials that correspond with our look and feel, the following rules should be adhered to:

• Logo always appears in top right corner
  
• A framing device surrounds all formats
  
• Never use drop shadows on text or imagery
  
• A grid divided into six horizontals is used to determine where image and text are positioned
  
• A keyline is used under main headings
  
• Secondary text elements such as dates and issue numbers are aligned with the logo keyline
  
• The scale of text is dynamic, emotive narrative text is large, informative text supports large narrative and is smaller.