Logo information
Logos can be downloaded from the Downloads section.
The Alzheimer's Society logo is the clearest representation of our brand. It is optimistic, bright, clean and approachable.
'Alzheimer's Society' dominates the logotype with the strapline sitting comfortably to the right. The words 'Alzheimer's' and 'dementia' are linked through colour and alignment. A vertical keyline balances the logotype and gives it structure. The relationship between these three elements is fixed and must not be altered in any way.
Stacked logo
A stacked version of the logo has been developed for use when:
- the master logo would need to be reduced to fit below 35mm
- the format and/or context dictates
This version is not to be used as an alternative to the master logo in standard applications. Examples of appropriate use include co-branding situations where the logo appears with other logos, and narrow advertising columns where space is limited.
Welsh master logo
The Welsh version of the logo corresponds as closely as possible to the logo in English.
Welsh stacked logo
A stacked version of the Welsh logo has also been developed for limited use when it is not practical to use the master version.
Exclusion Zone
An exclusion zone has been established in order to protect our logo from being undermined by other elements and to allow it to stand-out.
A clear space should always be provided around the logo as shown here. The space is defined by the Alzheimer's 'A' taken from the logo at usage size. This means that the space surrounding the logo will proportionately have the same amount of space around it regardless of usage size.
External application
Minimum master logo size
The master logo should never be reproduced smaller than 35mm in width.
Minimum stacked logo size
The stacked version should be used when the area for the logo is less than 35mm. The stacked logo is not to be used below 25mm in width.
Partnership logos and downloads
Co-branding
The stacked logo can be used in some instances of co-branding, to ensure it is at a relative scale to the other logos.
Fundraising Standards Board (FRSB) endorsement
The stacked logo can be used when it appears at a small scale directly alongside the FRSB logo.
Blue, black and white versions of the Fundraising Standards Board logo can be downloaded from the Brand Guidelines website.
For advice and information on how to use the FRSB logo please read the FRSB Logo Protocol document. You can also contact the Fundraising team on 0870 417 0192 or visit the Fundraising Standards Board website.
Charities with the FRSB tick have committed to be honest, respectful and accountable in their fundraising.
