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Colour

We have eight colours in our brand, including two primary and six secondary colours.

Primary palette (2 colours)

The primary colours are bright, vibrant, fresh and easily legible. Colours from the primary palette are used at 100% and should not be used as tints.

Colour

Pantone

CMYK

RGB

Alzheimer's Blue

      

Process Cyan

100.0.0.0

0.158.224

Alzheimer's Green

361

69.0.100.0

91.172.38

Secondary palette (6 colours)

Warm, subtle colours that work in harmony with our primary colours. Colours from the secondary palette are used at 100% and should not be used as tints.

Colour Pantone CMYK RGB
Alzheimer's Pear Green                      584 12.0.79.6 227.219.74
Alzheimer's Orange                    136 0.27.76.0 251.195.78
Alzheimer's Light Blue                 2975 30.0.5.0
189.227.238
Alzheimer's Grey                 warm grey 9 48.46.51.12
131.121.112
Alzheimer's Light Grey                    warm grey 1 0.2.3.6 244.241.238
Alzheimer's White

 

 

 

 

white space is an integral part of the identity