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Colour
Colour
We have eight colours in our brand, including two primary and six secondary colours.
Primary palette (2 colours)
The primary colours are bright, vibrant, fresh and easily legible. Colours from the primary palette are used at 100% and should not be used as tints.
|
Colour |
Pantone |
CMYK |
RGB |
|
|---|---|---|---|---|
|
Alzheimer's Blue |
 |
Process Cyan |
100.0.0.0 |
0.158.224 |
|
Alzheimer's Green |
 |
361 |
69.0.100.0 |
91.172.38 |
Secondary palette (6 colours)
Warm, subtle colours that work in harmony with our primary colours. Colours from the secondary palette are used at 100% and should not be used as tints.
| Colour | Pantone | CMYK | RGB | |
|---|---|---|---|---|
| Alzheimer's Pear Green |  |
584 | 12.0.79.6 | 227.219.74 |
| Alzheimer's Orange |  |
136 | 0.27.76.0 | 251.195.78 |
| Alzheimer's Light Blue |  |
2975 | 30.0.5.0
|
189.227.238 |
| Alzheimer's Grey |  |
warm grey 9 | 48.46.51.12
|
131.121.112 |
| Alzheimer's Light Grey |  |
warm grey 1 | 0.2.3.6 | 244.241.238 |
| Alzheimer's White |
|
white space is an integral part of the identity | ||