Our brand identity
A brand is more than just a logo. A brand communicates everything people think of (like quality, value for money and trustworthiness) whenever they see a name - whether that name is a charity, a make of car or a breakfast cereal. Thus the Alzheimer's Society brand represents a set of values and principles that define us and should guide the way we all behave.
In order to maintain our powerful position in people's hearts and minds it is vital to present ourselves in the best possible light. This is why things like the logo, fonts and colours matter so much - they are the first thing people see. They signify our values and principles.
Alzheimer's Society brand values and principles are clearly set out in the following sections. Anyone coming into contact with the organisation will come away with a common view, reflected by our staff and communications by living the values of the brand.
