Mission, vision, values and principles
We exist to champion the rights of everyone with dementia and those who care for them.
Vision
Our vision is of a radically improved world for people with dementia.
A world where they have their rights recognised, where they can fully contribute to family life and where they can live with dignity, free from discrimination. A world where they and those who care for them, have their needs fully met.
A world, ultimately, where dementia can be defeated.
Values
- Passion
We are driven by a commitment to achieving the best quality of life for people with dementia. - Quality
We have an absolute commitment to achieving excellence in everything we do - Integrity
We are honest, transparent and accountable in all our dealings both internally and externally. - Inclusion
We work proactively to ensure that we reach out to involve people from every group and community. - Challenge
We strive for innovation based on evidence and are prepared to question the status quo. - Mutual Respect
We work together to create an environment in which people treat each other with respect.
Principles
- People with dementia will always be at the centre of everything we do.
We will work to ensure that their perspectives inform all our activities. - We can't do it alone.
We seek to work collaboratively where there are clear benefits for people with dementia. - Being evidence based.
Our actions will be based on evidence and we will prioritise our work on the basis of demonstrable need and effectiveness. - Involving volunteers as extensively as possible.
The continued development of volunteering is an essential means of achieving our objectives. - Enabling people to maximise their contribution.
We will create an environment that will enable volunteers and staff to carry out their roles effectively. - Acting as one Society.
Operating within one strategic framework, we will respond locally to different cultural, legislative and service needs.