Mission, vision, values and principles
We exist to champion the rights of everyone with dementia and those who care for them.
Drawing on our unique knowledge:
- We will become a world class authority on all aspects of living with dementia.
- We will be able to guarantee the availability of accurate and authoritative information.
- We will strive for universal access to quality services.
- We will galvanise investment for research into the causes, prevention, treatment and care of people with dementia.
Vision
Our vision is of a radically improved world for people with dementia.
A world where they have their rights recognised, where they can fully contribute to family life and where they can live with dignity, free from discrimination. A world where they and those who care for them, have their needs fully met.
A world, ultimately, where dementia can be defeated.
Values
Passion
We are driven by a commitment to achieving the best quality of life for people with dementia.
Quality
We have an absolute commitment to achieving excellence in everything we do
Integrity
We are honest, transparent and accountable in all our dealings both internally and externally.
Inclusion
We work proactively to ensure that we reach out to involve people from every group and community.
Challenge
We strive for innovation based on evidence and are prepared to question the status quo.
Mutual Respect
We work together to create an environment in which people treat each other with respect.
Principles
People with dementia will always be at the centre of everything we do
We will work to ensure that their perspectives inform all our activities
We can't do it alone
We seek to work collaboratively where there are clear benefits for people with dementia
Being evidence based
Our actions will be based on evidence and we will prioritise our work on the basis of demonstrable need and effectiveness
Involving volunteers as extensively as possible
The continued development of volunteering is an essential means of achieving our objectives
Enabling people to maximise their contribution
We will create an environment that will enable volunteers and staff to carry out their roles effectively
Acting as one Society
Operating within one strategic framework, we will respond locally to different cultural, legislative and service needs
