Brand Guidelines

Key messages

• One in three people over 65 will die with dementia.
• Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them.
• Alzheimer's Society needs to raise money to help people live well with dementia today and for research to find a cure for tomorrow.
• Dementia is caused by diseases of the brain and can affect anyone.
• Dementia is caused by disease of the brain; symptoms include loss of memory, confusion and problems with speech and understanding. It is progressive and eventually terminal.
• Dementia can happen to anyone and there is currently no cure. But with the right support, people can live well with dementia.
• Dementia research is desperately under-funded. The Government invests eight times less in dementia research than cancer research. If we want to see the same advancements in dementia care as we have for cancer we must invest more.

Key statistics

• One in three people over 65 will die with dementia. 
• There are 750,000 people with dementia in the UK ; there are nowhere near enough services provided to meet their needs. 
• By 2021 there will be over a million people with dementia in the UK . 
• 100,000 people develop dementia every year. 
• Dementia currently costs £20 billion per annum in the UK . 
• Only 40% of people with dementia receive a formal diagnosis.
• 1 in 14 people over 65 have dementia.
• 1 in 6 people aged 80 and over have dementia.
• There are over 16,000 people under 65 with dementia in the UK .
• Providing effective support in the community to reduce the time a person with dementia spends on a hospital ward by one week could save at least £80 million a year.
• Up to 150,000 people with dementia in the UK are being inappropriately prescribed antipsychotic drugs and these are contributing to 1,800 deaths a year.