Brand Guidelines

• One in three people over 65 will die with dementia.

• Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them.

• Alzheimer's Society needs to raise money to help people live well with dementia today and for research to find a cure for tomorrow.

• Dementia is not a natural part of ageing; it is caused by diseases of the brain and gradually robs people of their lives.

Key statistics

• One in three people over 65 will die with dementia.

• 700,000 people in the UK today live with dementia, most getting little or no support.

• By 2018 there will be over 800,000 people living with dementia.

• 100,000 people develop dementia every year.

• Over the next ten years, 1 million people will develop dementia.

• By 2018 dementia will cost the UK £27 billion per annum.

• 86p out of every pound given to us is spent on charitable services - supporting people, research and campaigning.

Dementia UK report - key messages

• 700,000 people have some form of dementia - enough people to fill every premiership league football stand in the UK.

• Alzheimer's disease is the most common cause of dementia, followed by vascular dementia.

• By 2025 there will be over one million people with dementia, soaring to 1.7 million people by 2050.

• Dementia is one of the main causes of disability later in life, ahead of cancer, cardiovascular disease and stroke. As a country we spend much less on dementia than on these other conditions.

• For every five years lived past 30, the chance of developing dementia doubles.

• Delaying the onset of dementia by five years would halve the number of deaths from dementia, saving 30,000 lives annually.

• Dementia is now the fourth most common cause of death among women in the UK (5.2% of deaths - ONS 2006).

• Dementia is now the ninth most common cause of death among men (2.1% of deaths - ONS 2006).

• One in three people over 65 will die with dementia.