Leaflet examples

These examples show how a variety of layouts can be generated using the same grid and elements. Examples of the use of 4 colour imagery with colours from the secondary colour palette are shown. These principles can scale up or down from A1 to A6.

No secondary colours are used for the border or background on these examples. The layout is kept clean and simple. This approach is suitable for corporate literature such as reports or reviews.
1 colour 'A' size leaflet
Single colour collateral
Alzheimer's Blue is the preferred colour for single colour executions. It reinforces the brand and increases memorability to a greater extent than using black.
The logo never appears solely in Alzheimer's Blue and is shown correctly here reverse out white.
4 colour DL leaflet

1 colour DL leaflet

